Details on methodology

(for data geeks like us)

All research is conducted using a stringent double-blind randomization methodology to ensure the highest levels of statistical reliability and projectability.

In order to ensure highly accurate representation of the respective household population, every single interview is subjected to 12 proprietary quality and logic checks. Any violation results in immediate disqualification of respondent and removal of all related data.

All responses are verified based upon pre-identification of respondents (dual method), location of survey respondent, physical proximity to each organization in the respondent’s personalized survey, and additional industry standard safeguards.

Interviews are conducted online (via computer) or the respondent’s smartphone, fully encrypted regardless of methodology.

Each respondent is compensated for their time in answering the surveys and also signs a promise to provide accurate and honest answers throughout all questions in the survey.

Respondents only answer the specific survey questions which are relevant to them and which they are able to answer. They skip any question that does not pertain to them or to the organization about which they are being asked.

Respondents can evaluate multiple organizations, depending upon the number of relationships they have and the number of nonprofit organizations in their area.

All metrics are based upon responses from respondents based in the applicable geographic footprint specified in the report.

The market/local norm for any particular metric is the average of all responses across all organizations rated by respondents who are in the specified area.

In order to improve statistical projectability, data may sometimes be rim- weighted to more accurately reflect local demographics.

Metrics are based upon two semiannual waves of surveys with rolling averages.

Total coverage includes all 169 towns in Connecticut, as of 2025.

Total interviews: 2000-4000 households per wave (2 waves per year)

Number of organizations covered: 148 (as of March 2025)

Focused

Subscription-based reports available at the local area, county or state level.

Objective

Independently managed, unbiased results. Respondents are more honest when asked their opinions by an independent third party.

Intelligent

Utilizes proprietary analytic method that has been developed from 20+ years of experience and over 800 million surveys.

Survey Topic Details

Timely

Subscriptions include two fully updated reports per year, in Q1 and Q3.

Comprehensive

Benchmarks include thousands of reviews per year. Any charitable organization can be added to the survey, with comparative results available in the subsequent reporting cycle.

Affordable

Collective subscription model provides each charity with their specific results at a small fraction of the actual cost.

Surveys and interviews cover a great breadth of topics and pull insights from a range of fields

Questions answered by the research waves are varied, and include but are not limited to:

What are the specific motivators for donating among current and potential donors?

What is my current growth opportunity? How much is being donated in the field?

Who are my potential donors and where do they currently give? And Why?

What is the awareness and consideration of my group by prospects in my target market?

What will make potential donors consider me?

Which charity behaviors are most attractive to potential donors?

How do prospects rank us vs other local organizations in terms of trust and brand image?

How strong is our reputation?

Actual Report Pages